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Writer's pictureGreg Hungerford

So, you want to be a Cash Flow Coach.

Coaching Frameworks


There are a number of coaching frameworks and models that cash flow coaches use to provide structure and a logical approach to coaching sessions.


Structures and frameworks can assist in multiple ways.


They can be extremely helpful in initial coaching sessions to provide a guide and overview for the client giving them an understanding of the process and alleviating any concerns or doubts they may have.


A framework can also give direction to the coaching journey by defining an outcome up-front. With an outcome clearly defined, cash flow coaching sessions will always have a purpose and can be readily brought ‘back on track’ if/when things begin to meander.


The client’s cash flow coaching journey will move through stages and the skill of the coach is to recognise the client’s position at any point in time. A framework helps in recognising the stages and assisting the client to move from the space of contemplation and preponderance to implementation and action. It serves as a guide for the cash flow coach to assist the client in expanding their awareness and triggering their inner potential.


The Stages


Whilst there are a variety of coaching models and frameworks, they have the common theme of progression from goal setting to exploring and actions. The stages of progression can be framed as follows:


Clarity - The cash flow coach partners with the client to develop clarity of their objectives and desired outcomes. Clarity of objectives requires vision. The coach works with their client to build a clear vision and then develops that vision.


Results - The cash flow coach uses coaching processes and techniques to work with the client in setting goals that are aligned with their vision and which have clear, measurable results. Coaching is action orientated, and the coach must help the client be really clear on how to get results.


Evaluate - The cash flow coach works with their client to reflect and evaluate their progress towards their goals. A coach supports their client to understand the broader implications of either achieving or not achieving their goals. It allows for further reflection and reassessment if necessary.


Transform - The cash flow coach enables their client to transform old limiting habits and thinking to assist them in successfully moving forward. They partner with their client to ‘upgrade their mental software.’


Sustain - The cash flow coach encourages client accountability to achieve goals and develop strategies that sustain success. This enables a client to consciously and consistently perform at the level they are capable of.


Being too Rigid


Some coaches maintain that frameworks and rigid cash flow coaching structures are constraining and detract from the coach’s ability to relate to the client, actively listen to their needs and appropriately assist them at that particular juncture of their journey.

They argue that coaching sessions should be totally fluid, being ‘in the moment’ and working with the clients in whatever realm they are in.


Whether you use frameworks to clearly structure your cash flow coaching sessions or as a background level of awareness for your cash flow coaching conversations, it is important to ensure there is focus on the process of coaching. The role of a cash flow coach is to heighten awareness, strengthen understanding, obtain acceptance of accountability and engender self-belief for the client.


elevateB provides the training program as well as support and ongoing development for certified cash flow coaches. Individuals who choose to work with a certified cash flow coach are better placed to achieve financial independence and security. If you would like to make a difference and help everyday Australians be more financially prudent and savvy, consider becoming a cash flow coach today. Click here.

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